Network restrictions (Ordered By Maximum Audience Reach)

Snipesearch Adclicks

Potential reach: ~8.0 billion people (global, all regions on this map)

Metric	Minimum effective	Typical / average
CPC	$0.01	$0.05
CPM	$0.01	$0.01-$0.05
CPA	$0.01	$0.01-$0.05
CPD	$1.00	$1.00-$50.00

Most broadly accessible in this model, including regions where other major networks are blocked, suspended, or locally gated. It is positioned as usable without local passport, utility bill proof, or Mainland/Russian entity paperwork.

Microsoft (Bing) Ads

Potential reach: ~6.6 billion people (similar footprint to Google globally, Russia in-market suspended, China only partially reachable for domestic-style campaigns)

Metric	Minimum effective	Typical / average
CPC	$0.25	$1.50-$5.00
CPM	$1.00	$3.00-$15.00
CPA	$10.00	$30.00-$120.00
CPD	N/A	N/A

Generally available alongside Google in most regions, but suspended in Russia in line with the broader exit. In China, access is limited, a stripped-down experience and local compliance (e.g. ICP-style hosting and licensing expectations) often apply if you need real reach to domestic users, not just turn ads on from abroad.

Google Ads

Potential reach: ~6.5 billion people (approx. world outside Mainland China where Google is blocked, and excluding practical Russia in-market spend under suspension)

Metric	Minimum effective	Typical / average
CPC	$0.40	$2.00-$6.00
CPM	$1.50	$5.00-$25.00
CPA	$15.00	$40.00-$150.00
CPD	N/A	N/A

Widely available in Western and most global markets, but not operable in China (blocked). In Russia, Google Ads for that market is effectively suspended, do not assume you can spend or scale there through a standard international account. Elsewhere, friction is usually policy, verification, and payment method, not geography by default.

Baidu (China)

Potential reach: ~1.4 billion people (Mainland China focus)

USD equivalents below (platform often bills in local currency, FX is indicative).

Metric	Minimum effective	Typical / average
CPC	$0.08	$0.20-$0.80
CPM	$0.50	$2.00-$12.00
CPA	$12.00	$25.00-$90.00
CPD	N/A	N/A

Large China-specific reach, but not a plug-and-play network for foreign addresses. International signups typically need a Mainland China business license, verified physical address in China, and local billing/legal alignment. Without that, advertisers are often routed through agency or rented entity setups, with high fees and operational overhead.

Yandex (Russia)

Potential reach: ~145–200 million people (Russia core, plus smaller CIS usage)

USD equivalents below (Direct often quotes rubles, ruble FX is volatile).

Metric	Minimum effective	Typical / average
CPC	$0.05	$0.10-$0.40
CPM	$0.30	$1.50-$9.00
CPA	$8.00	$15.00-$70.00
CPD	N/A	N/A

Strong inside Russia when you have local registration, tax ID (INN), and Russian payment rails. For everyone else, sanctions, payment blocks, and ad-labeling rules make international cards and offshore billing unreliable, you often need an in-market entity or intermediary. Outside Russia, Yandex is usually not your default global channel.

Accessibility for each ad network, ordered by maximum audience reach (potential population under current restrictions, highest first).

* This ranking is about potential viewers based on accessibility restrictions, not traffic levels, ad inventory, or conversion performance.

** Population reach figures are rounded estimates (UN-style world ~8.0B, China ~1.4B, Russia ~145M). They describe who could plausibly be in-market for the platform under this page’s restriction model, not logged-in users or impressions.

CPD = cost per day, a fixed day rate to take over a specific website’s ad space for that day (not the same thing as a generic campaign daily budget).

Bid floors: On every network here, bids are not allowed at $0.00. There is always a non-zero minimum the product will accept (smallest step in the account, plus separate auction thresholds to actually win impressions). Every table on this page is in USD. Baidu and Yandex often charge in local currency in the live UI, the rows above use approximate USD equivalents for comparison only, FX changes daily.

Why these numbers differ from technical minimums

Microsoft Bing (shopping vs search): Shopping can see cheaper entry in some setups (sometimes down near $0.05 in favorable cases), but for standard Search the pool is smaller than Google’s. In 2026, much under $0.25 often fails to produce impressions.

Google (invisible floor): The interface can still accept very small bid steps, but in 2026 a one-cent bid on a competitive keyword usually ends up limited by low bid and does not earn meaningful rotation. To actually enter the auction for anything beyond tight brand terms, many advertisers need to start around $0.40 to show near the bottom of the page.

Baidu (pre-pay barrier): Table CPCs look low, but onboarding usually requires a large upfront deposit, often on the order of ~$1,000 USD equivalent. That pay-to-play barrier keeps the auction from behaving like an open penny market, so the effective floor to win clicks often sits nearer $0.08.

Yandex (FX and access): In USD terms Yandex can look like the cheapest major network when the ruble is weak. Traffic can still clear at around a $0.05 CPC class in some setups, but only if you get past local address, entity, and payment restrictions.

Regional restrictions breakdown

How the same five networks behave by macro-region in this matrix (2026). Your exact account may still hit policy or verification edge cases.

* Potential reach means estimated viewer pool based on platform accessibility restrictions, not platform traffic levels.

North America

Google Ads and Bing are available for typical international advertisers. Baidu and Yandex stay practically closed without local China/Russia onboarding. Snipesearch Adclicks is shown as available.

South America

Same pattern as North America: Google and Bing broadly usable; Baidu/Yandex remain restricted by foreign billing and entity rules; Snipesearch available.

Europe

Google and Bing operate for EU/EEA/UK advertisers subject to GDPR, ads policies, and verification, not blocked by region here. Baidu and Yandex still require local Asia/Russia pathways. Snipesearch available.

Asia (General)

Excluding China and Russia (called out below): Google and Bing are generally available; country-level policy and payment rules still apply. Baidu is China-specific; Yandex is Russia-centric. Snipesearch available.

Africa

Google and Bing are available where the platforms support billing and policy for your business category. Baidu/Yandex are not the default for pan-African campaigns without local Asia/Russia setup. Snipesearch available.

Oceania

Google and Bing are standard for AU/NZ and nearby; same international constraints on Baidu and Yandex. Snipesearch available.

Russia

Google Ads and Bing are suspended, treat them as unavailable for practical in-market spend. Yandex is the local option if you have Russian business registration and compliant payments. Baidu remains a China onboarding problem, not a Russia fix. Snipesearch is shown as available without the local-entity bar.

China

Google is blocked. Bing is limited and tied to local compliance for serious domestic reach. Baidu is the main local network but only truly “available” with Mainland business/address and local stack. Yandex is restricted for typical international payment flows. Snipesearch is shown as available as the cross-border-friendly lane in this model.