Description
Lobal SEO management is a monthly SEO service we provide that will make your site more findable and functional. This package contains everything you need for your target audience to start finding you organically, including:
Local SEO Foundations
We ensure your website appears in local searches by creating consistent listings across platforms that matter for local discoverability.
Google Business Profile Optimisation
Your Google Business Profile is often the first thing your prospects will see when they search for you locally. If it is incomplete, inconsistent, or just badly set up, it will hurt both your rankings and the impression you make on your prospect. This involves reviewing and correcting every element of your profile: the business name, address, phone number, opening hours, categories, photos, and description. A complete profile shows Google you are credible and gives your prospects the information they need to contact or visit you.
Local Keyword Targeting
We’ll identify the search terms that people in your area are most likely to use when they are looking for businesses like yours. Then incorporate them into your website content, metadata, and profile listings. This integration tells search engines, such as Google, Bing, DuckDuckGo, SnipeSearch, etc., where you operate and what you offer to increase your chance of appearing in front of the right people at the right time.
Monthly Localised Blog Posts
Fresh, relevant content is one of the clearest signals to Google, Bing, SnipeSearch, etc that your website is active and worth ranking. Each month we will write one to two blog posts for your local audience and industry, to make your website the place your audience goes when they have a question regarding what you do. This will positioning your business as knowledgeable and trustworthy. Over time this content broadens the range of searches that lead back to your site. ( If you choose to write your post yourself, we would suggest edits that will help your SEO. )
SEO Health Monitoring
SEO health monitoring involves regularly checking your website for technical issues that could silently drag down your rankings: broken links, slow page load speeds, crawl errors, duplicate content, and pages that search engines cannot properly index. We monitor these issues to prevent them from gradually eroding your visibility across search engines.
Metadata Optimisation
Metadata refers to the title tags and meta descriptions attached to each page of your website. These appear in search results as the headline and summary text that users read before deciding whether to click. Well-written metadata that includes relevant keywords can both improve the chance you’ll show up in searches and the chance that someone will click through to your website. We’ll review your existing tags, write the ones that are missing, and rewrite the ones that could be optimized to ensure your pages are accurately represented in search listings.
Google Maps Visibility Improvements ( when relevant )
Appearing in the Google Maps results at the top of a local search page can be transformative for a local business. These prominent listings attract a disproportionate share of clicks compared to organic results below them. We’ll ensure your profile is set up to make you easily findable on Google Maps.
Mobile Usability Checks
The majority of local searches happen on mobile devices. If your website is difficult to navigate on a phone, loads slowly, or has text and buttons that are too small to use comfortably, visitors will bounce and search engines will notice, the more visitors bounce when they land on your website, the lower you rank. We’ll check how your website looks and feels on smartphones and tablets to identify anything that creates friction, so we can correct it.
Monthly Ranking Overview
Every month you’ll get a snapshot of how your keywords are performing to keep you informed about progress and give you direction. The ranking overview will show you where you currently sit for your most important search terms, how that has changed compared to previous months, and any change worth paying attention to.
