Blog
Practical notes on offers, audiences and routes to market.
Short reads from Purple Burger — search, social, GTM and the messy reality of taking something to market.
Most social medias are designed to keep you engaged. They get paid for every ad you see, the longer you stay engaged, the happier the shareholders are when they look at the quarterly revenue. SnipeSocial is a different. It offers enough feeds, communities, publishing formats, commerce tools, and alerts to occupy every hour you want to spend on social media, but without an algorithm, you will eventually get bored. Every choice you make takes a…
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October 21, 2026
Launching a business is a lot like starting a relationship, it starts off super exciting, and then you need to navigate difficult situations while maintaining your composure. As an entrepreneur, your most important task will be sales and marketing. If you have plenty of sales and marketing experience, then your chance of success is higher. If you come from a different background, then regardless of what you're building, sales and marketing are…
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October 16, 2026
In a perfect world, a business starts when there is a transaction. As soon as you exchange something you did, or will do, for an agreed upon amount of money, you have a business. You might not have registered it yet, you might not even have a name for it yet, the best thing you can do is focus first on what you will sell, then figure out the technical details. Usually, a business starts when there is a decision. You decide you want to build…
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October 15, 2026
Yes. SEO is a marathon, it's a crucial part of any long term website strategy, and it feels amazing when you start to see your page ranking. SEO helps search engines ( Google, Bing, SnipeSearch, etc. ) find you when people look for something you talk about on your website. SEO is a good habit to get into to minimize your ad spend, while making it easy for your ideal customers to find you. SEO takes time. Even with a perfectly built website you…
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October 3, 2026
You can tier your keywords and bid on them based on how likely they are to connect you with your target market. Keywords most likely to connect you to your client base deserve a high bid, promising keywords a medium bid and the experiments you are running should get the lowest bid. Bidding in this way will help you get the most out of your marketing budget. SnipeSearch AdClicks rewards clarity. The more your keywords align with you what you do…
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October 2, 2026
You can do it by taking over the network with Run of network ads. RoN ads fill available ad inventory, this means your SnipeSearch Ads are seen by anyone meandering around the Snipe universe whenever a targeted ad is unavailable. While RoN ads can expand your reach and views, they have limitations. They introduce people to your brand and remind them that you exist, but for them to be effective you need to be relevant for a large swath of…
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October 1, 2026
Our screens give us the illusion of control. Problems arise when we disconnect from our screens to communicate with real people, especially prospective customers, they are a source of friction. AI told us they were our ideal customer, that they would benefit from a conversation with us, why don’t they believe us? Well, sorry to be the ones to bust your bubble, but that’s probably because you are ignoring their reality. People have agency…
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September 30, 2026
All you need to get started with SnipeSocial is four weeks. After four weeks of active engagement on SnipeSocial you will have had enough time to complete your profile, learn how to take advantage of a chronological feed, publish your first posts and most importantly start some real conversations. What to do Each Week In week one you’ll sign up, get your profile organized and identify a couple niches where your content would fit into the…
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September 21, 2026
