01
Intent (SEO)
Pages that match what people type. Crawlable site, clear offer pages, local and multi-engine coverage.
Lead generation
Leads from search, ads and real conversations.
Purple Burger does not sell mystery lead lists. We help you get in front of people who already have the problem: SEO and SEM for inbound intent, paid search for demand capture, and Salesport-powered outreach when the sale needs a human on the phone.
What lead gen means here
Two doors into the same offer.
Inbound is when buyers find you: organic search, paid search, content and listings that show up when intent already exists. That is our SEO task shop, SEO Fundamentals package, and PPC management ladder (Indie Spark through Growth Command).
Outbound is when you find them: research who to call, what to say, and why now. That is where Salesport sits. Purple Burger is a Salesport partner. Our team uses it for business development and helps clients put the same research engine to work instead of drowning in tabs and guesswork.
If the offer is unclear, start with GTM strategy. Lead gen on a fuzzy offer just multiplies noise.
The lead stack
How a lead actually shows up.
02
Capture (SEM / PPC)
Paid search on indie networks first, then Google and Microsoft when the message converts.
03
Outreach (Salesport)
AI research for who is ready, verified contacts, and a relevant opener so reps sell instead of hunt.
04
Conversation
Demos, calls and follow-ups. The lead is not the win. The booked, honest conversation is.
Outbound engine
Salesport: know who to talk to and what to say.
Salesport is an AI sales research platform. It scans the open web and business data for pain points, use cases and intent signals, then surfaces verified decision-maker contacts. Teams using it report far less research time and cleaner contact data than generic list tools.
As a partner, Purple Burger helps you decide whether Salesport fits your motion, how it sits next to SEO/SEM, and how to turn research into booked conversations instead of another unused login.
- AI Researcher Entry points into each account based on your products and their public signals
- Contact Finder Decision-maker emails and phones, not only info@ addresses
- Account intelligence Priority on companies with real buying signals
- Email writer agent Relevant first messages from the research you just pulled
- Compliance posture Built for teams that need GDPR/CCPA-aware handling
- Partner support We help wire Salesport into a route that also includes search and content
Inbound: SEO + SEM
When buyers should find you first.
Organic and paid search are still the cleanest lead sources when someone is already looking. We sell that as tasks, packages and monthly management, not as “lead gen magic.”
Need the full organic playbook in one hit? See the SEO Fundamentals Implementation Package on the SEO page.
Authority that feeds leads
Outreach that is not spam blasting.
Guest posts, journalist pitches and citation work support both rankings and inbound trust. They are sold as discrete SEO tasks when you need controlled waves, not fake DA packages.
Who this is for
Teams tired of empty pipelines and empty promises.
Lead generation here is for founders and sales teams who will define an offer, accept that some channels need budget, and prefer verified research plus measurable search over rented lead dumps.
It is not for “guaranteed appointments,” scraped spam lists, or black-box retainers with no SEO, SEM or Salesport path named on the page.
Next step
Inbound, outbound, or both?
Tell us where the pipe is empty.
Share what you sell, how leads arrive today, and whether you want Salesport, paid search, SEO tasks, or a combined plan.