Description
The Bronze Foundations package is a complete monthly SEO service that covers both local visibility and technical site improvement. It includes everything in our entry-level Light / Local SEO package and builds on it with structured on-page work, technical auditing, and strategic content direction. Whether you have been a customer before or are starting fresh, every element below is active from day one, nothing is assumed from a previous package.
Local SEO Foundations
The following elements ensure your business appears correctly in local search, maintains an active and trustworthy online presence, and is listed consistently across the platforms that matter for local discoverability.
Google Business Profile Optimisation
Your Google Business Profile is often the first thing a potential customer sees when they search for you locally. If it is incomplete, inconsistent, or poorly set up, it will hurt both your rankings and the impression you make. This involves reviewing and correcting every element of your profile: the business name, address, phone number, opening hours, categories, photos, and description. A fully optimised profile signals credibility to Google, and gives customers the information they need to contact or visit you.
Local Keyword Targeting
Local keyword targeting means identifying the specific search terms that people in your area use when they are looking for businesses like yours. Once the most relevant and achievable terms are identified, they are incorporated into your website content, metadata, and profile listings. This gives search engines such as Google, Bing, DuckDuckGo, SnipeSearch, and others, clear signals about where you operate and what you offer, improving your chances of appearing in front of the right people at the right time.
1–2 Localised Blog Posts Per Month
Fresh, relevant content is one of the clearest signals to Google, Bing, SnipeSearch, etc that your website is active and worth ranking. Each month one to two blog posts are written specifically for your local audience and industry, targeting local search terms naturally, answering questions your customers are actually asking, and positioning your business as knowledgeable and trustworthy. Over time this content builds up as an asset, broadening the range of searches that lead back to your site.
Basic SEO Health Monitoring
SEO health monitoring involves regularly checking your website for technical issues that could silently drag down your rankings: broken links, slow page load speeds, crawl errors, duplicate content, and pages that search engines cannot properly index. Left unaddressed, these issues gradually erode your visibility across search engines. With monitoring in place, problems are caught early and flagged before they cause lasting damage.
Metadata Optimisation
Metadata refers to the title tags and meta descriptions attached to each page of your website. These appear in search results as the headline and summary text that users read before deciding whether to click. Well-written metadata that includes relevant keywords can meaningfully improve both your ranking position across Google, SnipeSearch and more, as well asyour click-through rate. This involves reviewing existing tags, rewriting any that are missing, duplicate, too long, or poorly targeted, and ensuring each page is accurately represented in search listings.
Google Maps Visibility Improvements
Appearing in the Google Maps results at the top of a local search page can be transformative for a local business. These prominent listings attract a disproportionate share of clicks compared to organic results below them. Map visibility improvements involve profile completeness, citation consistency, and relevance signals that help Google understand your business and its location. The goal is to get your business into these top positions for the searches that matter most to your customers.
SnipeSearch Map Listing (maps.snipesearch.net)
Your business is added to maps.snipesearch.net, the SnipeSearch local map directory. Getting listed on additional map and directory platforms builds citation authority: the more consistently your business details appear across trusted platforms, the stronger the signal sent to search engines that your business is legitimate and correctly located. Your SnipeSearch listing is set up with accurate business information, categories, and a description.
SnipeSocial Local Page Setup (snipesocial.co.uk)
SnipeSocial (snipesocial.co.uk) is a UK-based social media platform with dedicated business tools, similar in concept to Facebook but built with privacy in mind. Setting up your business page on SnipeSocial gives you an active, indexed presence on a growing social platform, a place to post updates, engage with your local community, and be discoverable by users who are browsing the platform rather than using a search engine. It also contributes to your wider online footprint, giving Google, Bing, SnipeSearch, DuckDuckGo, and other search engines another consistent, publicly visible reference point for your business.
Mobile Usability Checks
The majority of local searches happen on mobile devices. If your website is difficult to navigate on a phone, loads slowly, or has text and buttons that are too small to use comfortably, visitors will leave immediately, search engines will take note, ranking you lower as a result. Mobile usability checks involve reviewing how your site performs and behaves on smartphones and tablets, identifying any elements that create friction, and flagging them for correction.
Monthly Ranking Overview
At the end of each month you receive a clear summary of how your target keywords are performing in search results. The ranking overview shows where you currently sit for your most important search terms, how that has changed compared to previous months, and any notable movements worth paying attention to. It is a straightforward snapshot designed to keep you informed about progress without requiring specialist knowledge to interpret.
Technical and On-Page SEO
The following elements are introduced at the Bronze Foundations tier. They address the structural and technical factors that determine whether Google, Bing, SnipeSearch, DuckDuckGo, and other third party search engines treat your site as a credible, well-maintained resource or overlook it in favour of competitors who have done the work.
On-Page SEO Optimisation
On-page SEO refers to everything that can be optimised within the pages of your website to make them more relevant and readable for both search engines and users. This includes improving headings, ensuring content is structured around the right keywords, optimising internal links between pages, and refining calls to action. It also involves making sure each page has a clear and singular purpose so that search engines know exactly what it is about and who it is for. Good on-page SEO is the foundation on which all other optimisation is built, and it improves how your site is understood across all search engines.
Technical SEO Fixes
Technical SEO covers the behind-the-scenes elements of your website that affect whether search engines can properly crawl, index, and understand it whether that is Google, Bing, DuckDuckGo, SnipeSearch, or any other. Common issues include broken links, redirect chains, duplicate content, missing canonical tags, incorrect robots.txt configurations, and pages accidentally blocked from being indexed. Left unaddressed, these problems limit how well even your best content can rank across the web. Technical SEO fixes involve identifying these issues through structured auditing and resolving them in order of impact, giving your site a cleaner and more crawlable foundation.
Page Speed Monitoring
Page speed is a confirmed ranking factor across a number of engines, and it directly affects whether visitors stay on your site or leave before it finishes loading. Even a one or two second delay leads to a significant drop in engagement and conversions. Page speed monitoring involves regularly measuring your sites load times using industry-standard tools including Core Web Vitals, tracking performance over time, and flagging any deterioration. Where speed problems are identified, recommendations are provided so they can be addressed before they drag down your rankings.
Mobile Optimisation Improvements
Some search engines now index and rank primarily based on the mobile version of your website, meaning a poor mobile experience will drag down your rankings across the board not just on one platform. Mobile optimisation improvements go beyond basic responsiveness. They involve examining how your site actually behaves on smaller screens: whether buttons are easy to tap, text is legible without zooming, navigation is intuitive, and content loads quickly on mobile connections. Any issues found are documented and prioritised for resolution.
Optimisation of Up to 10 Pages
Rather than spreading effort thinly across an entire website, this package focuses monthly attention on up to ten of your most commercially important pages. These are typically your service pages, product pages, or landing pages intended to convert visitors into customers. Each page is reviewed for keyword relevance, content quality, metadata, internal linking, and structure. Where improvements are needed they are made or clearly specified. Prioritising a defined set of pages each month ensures work is concentrated where it will have the greatest impact on both rankings and business outcomes.
3 Monthly Content / Topic Ideas
Content strategy is one of the most powerful long-term drivers of organic search growth, but knowing what to write about is often the hardest part. Each month three researched content or topic ideas are provided, based on what your target audience is actively searching for, what gaps exist in your current content, and what competitors are covering. These ideas come with context: the keyword opportunity, the search intent behind it, and a brief on what the content should cover. You can use these to brief a writer, create the content in-house, or add it to a publishing queue.
Search Performance Tracking
Search performance tracking means keeping a close eye on how your website is performing across search engines: which keywords are driving impressions and clicks, which pages are gaining or losing ground, and where the biggest opportunities lie. This is done using data from search console tools and rank tracking across Google, Bing, SnipeSearch, DuckDuckGo, and other search engines. Each month’s tracking informs the work done on your site the following month, creating a feedback loop that makes the optimisation progressively more targeted and effective.
Ongoing Technical Monitoring
Websites are not static. Plugins are updated, content is added or changed, pages are moved, and technical issues can appear at any point without warning. Ongoing technical monitoring means your site is regularly checked for new issues that could affect crawlability, indexing, or rankings: newly broken links, pages dropped from indexes, crawl errors, or changes in Core Web Vitals scores. This ensures that improvements made during the month are not quietly undone by issues that go unnoticed.
