How to be Seen by Millions
You can do it by taking over the network with Run of network ads. RoN ads fill available ad inventory, this means your SnipeSearch Ads are seen by anyone meandering around the Snipe universe whenever a targeted ad is unavailable.
While RoN ads can expand your reach and views, they have limitations. They introduce people to your brand and remind them that you exist, but for them to be effective you need to be relevant for a large swath of the population. If your product is designed for a tight niche, you will be better off with high-intent search ads instead of wasting money on advertising to people who will never buy from you.
What you gain
With packages like our SnipeSearch RoN, you can get a million impressions for your brand on a social network known for hosting a wide range of ideas. You can quickly become a recognized brand, boosting your sales when your offer is simple, your creative is clear, and your landing page is tried and tested to the point that you know it will convert visitors into clients.
What you risk
RoN ads generally receive less interactions than intent ads because they blend into the landscape rather than showing an immediate solution to a problem someone is trying to solve. Your advertising budget might go to waste if your goal is to move product but your landing page fails to convert visitors into buyers.
To minimize risk:
- Start with targeted ads to see which ones are shown most often.
- Calculate the conversion power of your ads after your initial tests.
- Keep your creative simple: who you help and what you want them to do.
When you find a message that works well in a targeted setting, test a RoN ad to see if the accelerated display rate is worth the lost conversion efficiency.
Beginner verdict
When you’re getting started, focus on building targeted ads to people who are most likely to buy now. The best time for RoN ads is when you have a marketing budget you can afford to waste. It can take longer for you to get results from RoN ads, and you may never if your landing page was not well set up when someone first visited.
Put it into practice
The best way to run RoN ads on AdClicks is with a hard weekly ceiling you know you can afford to lose. Compare assisted conversations, not only last-click sales. If you don’t know how to run a marketing experiment book a consult with one of our marketing experts, the amount you spend on the consult will be well worth the amount you save from avoiding wasted adspend.
If you rather try on your own first, then note the date, the change, and the results you expect from your ads. Review your results every week and compare them to your expectations. People who keep track of their experiments learn faster than those who wing it by restarting campaigns whenever they feel frustrated. Finished experiments beat unfinished rebuilds every time.
- One change, one week, one written expectation
- Protect your budget with a hard daily cap while you dabble
- Judge your success by the insights you gain, not just clicks, you’re here to learn.
Next steps
If you want help running ads and growing your site, check out our marketing packages in the shop, or Contact us to discuss what you are building.
To learn more about Snipesearch Adclicks check out Stephen Driver’s book. It is free to read with Kindle Unlimited worldwide or available in paperback at the links below.