Website Audit Questions Before You Buy Google Ads
Before you put money into Google Ads, do a short website audit. Buying Google Ads clicks into a broken site is like pouring water into a cracked bucket.
A beginner audit is about risk removal. Catch the issues that waste clicks: confusion, broken forms, slow phones pages, and mismatched promises. Fancy visual polish can wait until the basics hold water.
Ask yourself
- Can a stranger tell what I sell in five seconds?
- Does the main button work on a phone?
- Is the offer the same on the ad and the page?
- Do I know where form submissions go?
- Would I trust this site with my own card details?
If any answer is no, that item becomes a pre-ad task. Fixing it after spend starts usually means you already paid to show people a weaker version of your business.
Fix order
Clarity first, then speed, then proof, then tracking. Fancy design can wait. A clear offer on a plain page beats a beautiful page that hides the next step. People forgive simple design. They do not forgive confusion.
A thirty-minute audit walk
Open the site on your phone, turn on a stopwatch mindset, and try to complete the main action. Ask a friend who does not know your business to do the same while you watch silently. Their hesitations are your punch list.
Tracking and trust checks
- Submit a test form and confirm the email arrives
- Click every header link and remove dead ends
- Confirm HTTPS is working on key pages
- Read your privacy and refund text for honesty
Write your answers in a note. Anything marked “no” is a pre-ad task, not an afterthought. When the list is clear, your first campaigns can teach you about the market instead of teaching you that your button was broken.
What good enough looks like
Your site does not need awards to pass an ads audit. It needs a clear offer, a working path to contact or checkout, and measurement you trust. If a stranger can explain what you sell after one look, your form works, and your phone layout is usable, you are close enough to learn from paid traffic.
Re-run the same five questions after every major site change. Ads do not forgive silent regressions like a broken thank-you page or a new menu that hides the button.
Next steps
If you want help running ads and growing your site, check out our marketing packages in the shop. Prefer to talk it through first? Contact us and tell us what you are building.
If you want to become the expert yourself, order The Google Ads Playbook: A Practitioner’s Complete Guide to Google Ads, from Account Foundations to Full-Funnel Automation.