Book a GTM strategy call

Blog

Practical notes on offers, audiences and routes to market.

Short reads from Purple Burger — search, social, GTM and the messy reality of taking something to market.

Google AI Overviews: What Beginners Should Know

Google sometimes shows AI Overviews above classic search results. That can reduce clicks on simple fact queries. It does not remove the need for a strong website. Summaries often handle definition-style questions. They struggle more when someone needs a provider, a tailored package, local help, or a trusted human process. That is where your site still earns its keep. What to do about it Create pages with original experience and clear opinions…

Read more August 7, 2026

Growing Your Presence on Snipe Pics

Growing your presence on Snipe Pics is mostly manners plus clarity. New website owners should spend time welcoming people who engage with their topic, publishing helpful photos, and pointing back to useful pages. Growth that starts as broadcasting alone rarely lasts. Track conversations and site visits, not only follower counts. A smaller audience that understands your offer beats a large crowd that never clicks. Snipe Pics growth works best…

Read more August 6, 2026

Local Search Tips for New Businesses

If you serve a town or region, local search can be your friend. People nearby often convert faster than global browsers. They also notice inconsistencies quickly: wrong hours, mismatched addresses, vague service areas. Local success is less about clever tricks and more about repeated clarity. Say where you help, keep details consistent, and make contact easy for someone who might visit or call today. Basics that help Put city or region language…

Read more August 6, 2026

Protect Your Brand Name With Google Ads

Branded Google Ads help when people type your business name into Google. Even new sites should watch this space. Brand campaigns are usually simpler than broad prospecting. They protect demand you already created through content, ads, referrals, or word of mouth. Why it matters Competitors or confusing similarly named businesses can appear when someone looks for you. A simple brand campaign helps you own the click. Even without direct…

Read more August 5, 2026

Privacy and Consent Basics for Google Ads Beginners

Modern Google Ads measurement expects consent for many tracking uses. Beginners should treat privacy as part of setup, not a legal afterthought. You do not need to become a lawyer to take first steps seriously. You do need to stop treating banners as decoration and tags as invisible defaults you never review. Simple principles Tell people what you measure Use a consent tool appropriate for your region Do not ignore banner settings after install…

Read more August 4, 2026