Description
Are you a wondering why your site never shows up on the first page of search results?
It’s a lot easier to maintain good SEO than to build it. To build you you need a good understanding of SEO fundamentals. Website building tools might give you something that looks pretty, but unless you follow the steps outlined below, you’ll always be working, or paying to bring traffic to your site.
Implementing SEO Fundamentals will bring you passive traffic with minimal recurring effort. With these fundamentals, all you’ll need to do to keep your site ranking in Search Engines ( like Google, Bing, SnipeSearch, etc. ) is write the occasional blog to remind the search engines that you exist and call us in periodically with a lighter package to optimize your blogs.
Your site will be fully SEO optimized, and you’ll get a guide explaining the custodial tasks you can do to keep improving your rank.
With this package you can expect meaningful traffic/rank movement after 8–16+ weeks of indexing, content generation, and link sharing. While you might never get the No #1 spot, we’ll make sure your prospect can find you on the first page of a relevant query.
What’s included ( the nitty gritty )
If you don’t understand the following sections, give us a call to discuss SEO.
1. Meta tags & XML foundations
- robots.txt review and safe rules
- XML sitemap (and image sitemap where useful) + Search Console / Bing submission
- Title tags & meta descriptions for priority URLs
- Social/Open Graph style meta where relevant
- Canonicals, viewport, and other technical meta that still matter
- Cleanup or deprecation notes for legacy metas that no longer move rankings
2. Server / URL SEO (.htaccess & clean URLs)
- HTTPS and host canonicalisation (www vs non-www)
- 301 map for critical redirects; trailing-slash / case consistency where applicable
- Parameter cleanup guidance
- Clean URL / rewrite recommendations (WordPress or Apache-style stacks)
- 410/soft-404 handling notes for removed content
3. Error handling & recovery
- Custom 404 recommendations that keep users (and equity) moving
- Soft-404 detection punch list
- Monitoring suggestions for 5xx risk
4. Mobile SEO & Core Web Vitals
- Mobile usability pass
- CWV / speed measurement (Lighthouse / PSI style) with prioritised fixes
- Image, script, font, and caching recommendations
5. Schema / structured data
- JSON-LD for Organization/WebSite/BreadcrumbList as standard
- FAQ, LocalBusiness, Product, or Person where your site type needs it
- Validation before handoff
6. International SEO (if you have multi-language / multi-country needs)
- hreflang / URL structure advice
- Duplicate-content controls across locales
- Skipped cleanly if you are single-market only (effort reallocated to on-page depth)
7. Voice & conversational SEO patterns
- FAQ / conversational heading patterns on key pages
- Schema support for Q&A where it fits
8. IndexNow & indexing hygiene
- IndexNow key/setup where your stack supports it
- Sitemap + coverage triage in Google Search Console and Bing Webmaster Tools
9. Page speed optimisation sprint
- Prioritised speed backlog (LCP / CLS / TTFB style issues)
- Implementation of quick wins we can do in-CMS; heavier engineering listed as optional follow-on
10. Image SEO
- Naming, compression guidance, alt text for priority assets
- Lazy-load / responsive image notes
- Image sitemap where warranted
11. AI content policy (how we work)
- Human-led content standards: AI may assist outlines/grammar, not dump unedited pages
- Practical checklist so your team doesn’t publish thin AI spam
12. Other technical on-page
- Internal link anchor plan for money pages
- Outbound anchor hygiene notes
- HTML validation issues that affect crawlability
13. Non-technical on-page (priority pages)
- Readability pass
- Header structure (H1/H2)
- First-paragraph / emphasis keyword use without stuffing
- Typically up to 10 priority URLs in the base package (more can be quoted)
14. Link building & off-page starters
- Safe link neighbourhood guidance (what to avoid)
- Local listings / citations starter where relevant (GBP, Bing Places, maps ecosystems incl. Snipe maps where useful)
- Brand-mention monitoring setup notes
- One controlled outreach or citation wave — not a spam blast
15. Tools & monitoring handover
- Analytics + Search Console + Bing access checklist
- Uptime / UX behaviour tool recommendations (e.g. Clarity-class)
- Simple monthly monitoring rhythm so Fundamentals don’t rot
Shall we talk about how this would look for you?
Also Available at an additional cost:
- Large custom development / theme rebuilds
- Ongoing monthly content production retainers
- Enterprise multi-thousand-URL migrations (see Site Migration SEO Redirect Map)
- Paid media / PPC management
Reviews
There are no reviews yet.